A few years back, selecting the right domain name was easier as there were just a handful of popular domains such as .com, .net, .org and national domains for various nations. Nowadays, the internet offers domains with extensions like .shop, .art, .blog, .online, .app and even .pizza or .coffee. It could be that a domain could be any word, and there’s some truth to this.

However, the process of forming an entirely new domain zone isn’t a mess and adheres to strict guidelines. Understanding how names following the dot are made and who is the person who approves of the creation of these names is made possible by the organisation that, without it, the internet of today would not exist.

Who is responsible for the Domain Name System?

The underlying element of this system is ICANN -an international non-profit corporation that is responsible for the management of the space for top-level domains. It determines what domain zones are available and who is responsible for their administration. ICANN is not a part of any particular country. Its decision-making process is by a collective discussion between technical experts, as well as representatives from companies and the government. Its primary mission is to safeguard the integrity of the internet and ensure that each domain is distinctive.

ICANN is not able to handle domain registrations for its users. It is handled by accredited registrars that are granted permission to work with a certain domain zone. This is how a multi-level system is established, where the rules are unifying, yet the market for domains remains highly competitive.

How do new domain zones emerge?

The concept of establishing an entirely new domain zone typically originates from a business or an organisation that wishes to expand its reach on the internet or establish a domain to serve an individual topic, community or. For instance, the .museum domain was specifically designed for museums and .app for app developers. The business submits applications to ICANN as part of a program for transferring new domains. The application should describe the reason for the new domain, the technical capabilities required to ensure its stability and the management plan.

The process is extremely thorough and can take several months or even years. ICANN evaluates the credibility of the company as well as its financial capability, as well as its technical infrastructure, and ensures compliance with security standards. If the domain is being used to be a brand extension like .google or .amazon, applicants must demonstrate that they own the trademark.

Domain name competition and the consequences of a choice of a name

There are instances where multiple firms are submitting applications for the same domain. In this scenario, a competition or auction could be initiated, and the power to control the domain goes to the person who has the most appealing model or the most money. This is required to prevent disputes and abuses, for instance, when a person would like the domain to be associated with a famous brand but does not have any connection to it.

It is also crucial to take into consideration political and cultural aspects. National domain zones like .ua, .pl or .de are only granted to entities which serve the needs of the corresponding state and can provide the stability and neutrality of their management.

Why are hundreds of new domains appearing?

The growing domain space was a natural response to the growing popularity of websites. The .com and .net domains are crowded, and it’s becoming more difficult to locate a simple and succinct name. The new domains let brands stand out and make their name clear and memorable. For instance, photographers can select .photo or astore and .store or a creative studio. It’s not just about aesthetics, but also making it easier for people tbere able to remember names that have meaning much more easily.

Furthermore, the new domain zones offer new opportunities for the communities they serve. Zones like .kyiv or .london permit highlighting the geographic character and promoting regional online spaces.

How do I get a domain registered in the new zone? ne

When the domain zone is approved by ICANN and its authorised operator, it is made accessible to registrars and eventually to the public. You can buy a domain through an accredited registrar, choosing a domain that is available and examining the rules of the specific zone. Certain domains are available to anyone, whereas others require proof of operation, such as a licence or membership with an association.

A brand new domain isn’t only a web address, but is also an element of a brand’s image. The word that appears after the dot can influence perception, association and credibility of the audience.

Next step: register your domain

If you’re planning to register a domain, either in a traditional or a new area, it’s worthwhile to select a reputable registry. The company offers a broad selection of domains, speedy registration, and clear terms which allow you to select a domain that best reflects the essence of your venture and is recognised.