In my last post, I explained to readers how Internet customer journeys changed from the more clean, reliable funnel model on the internet into something that looks like a ball that bounces around a pinball machine. Modern buyer journeys move between content and channels in ways that cannot be easily modeled or accurately attributable (despite […]
Owning your own domain for your online store is an important move towards credibility and professionalism. If you offer products on several popular marketplaces, you should know what you can do to use your domain name on platforms such as Rozetka, Prom.ua, and OLX. In this post, we’ll go over the reasons why this is […]
A few years back, selecting the right domain name was easier as there were just a handful of popular domains such as .com, .net, .org and national domains for various nations. Nowadays, the internet offers domains with extensions like .shop, .art, .blog, .online, .app and even .pizza or .coffee. It could be that a domain […]
In the world of internet marketing, in which competition is incredibly high, getting the attention of your customers and making them happy with your service or product is an art. How do you stand out from the many offerings? A great way is to utilize pop-up windows. Pop-up windows are a method that can dramatically […]
In a world where over 170 million people use social media on a regular basis, every working professional is expected to be familiar with at least the core tenets of Digital Marketing. In simple terms, Digital Marketing is the promotion of products over the internet or any form of electronic media. According to the Digital […]
Investing in the right heating and cooling system can make a big difference for any business. Commercial heat pumps are becoming popular because they provide an efficient way to manage indoor temperatures. They can both heat and cool a building, which makes them versatile for different seasons. Unlike traditional systems that rely on separate units […]
Life is so unpredictable. Around the world, natural disasters – such as earthquakes, floods, and even storms – are now occurring one after another. When we talk about storms, their aftermath is life-altering and traumatizing. Has your commercial space been damaged in a storm? And you’re now in search of a contractor who can handle […]
Important Takeaways Market segmentation divides a market into smaller, distinct segments of customers that share traits. It helps identify subgroups with the highest likelihood of revenue or growth. The benefits of market segmentation are the ability to optimize distribution, the development of new products, and pricing. Management believes that proper market segmentation is crucial to […]
Key Takeaways Why Strategy Alone Falls Short Without AI’s Guidance A lot of companies remain busy, but are not progressing. They spend time and resources to enhance the incorrect product line or expand into the wrong market, or focus on customers who are already moving. They’re trying hard, but they’re going in the wrong direction, […]
Changes like Forex markets, market instability, increasing prices for commodities, and the growth in Southeast Asia’s economy are set to alter the landscape of trade by 2025. Market participants must remain aware of these changes to formulate strategies and reduce the risks. Kar Yun Ang, a market analyst with Octa broker, discusses the key trends […]
